SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Comparison of Associational and Claimless-Informational Advertising in Russia
16 references·1 citing·41 second hop
A Comparison of Associational and Claimless-Informational Advertising in Russia (2006)A Comparison of Associational and Claimle…Journal of the Academy of Marketing Science (2013)Journal of the Academy of Mar…Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures (1998)Empathy Versus Pride: the Inf…The Effect of Cultural Orientation on Persuasion (1997)The Effect of Cultural Orient…Individualism and collectivism (1996)Individualism and collectivismPersuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Identifying Global and Cultur…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Cross-Cultural Examination of the Fishbein Behavioral Intentions Model (1991)Cross-Cultural Examination of…Multimethod probes of individualism and collectivism. (1990)Multimethod probes of individ…External Search Effort: An Investigation Across Several Product Categories (1987)External Search Effort: An In…Individualism and Collectivism (1976)Individualism and CollectivismStatistical significance in psychological research. (1968)Statistical significance in p…Language in Relation to a Unified Theory of the Structure of Human Behavior (1967)Language in Relation to a Uni…Book Review: Confessions of an Advertising Man (1964)Book Review: Confessions of a…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Advertising in Russian periodicals at the turn of the communist era (2015)Advertising in Russian period…The Presentation of Self in Everyday Life. (1956)The Measurement of Meaning (1957)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Interaction Analysis: Foundations and Practice (1995)Cross-Cultural Organizational Behavior (2006)Methods and Data Analysis for Cross-Cultural Research (2021)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Hedonic and utilitarian motivations for online retail shopping behavior (2001)E‐satisfaction and e‐loyalty: A contingency framework (2003)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Habits of the Heart: Individualism and Commitment in American Life (1986)Psychology of intergroup relations (1986)Toward a universal psychological structure of human values. (1987)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The weirdest people in the world? (2010)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)Subjective well-being: Three decades of progress. (1999)The Mask of Sanity (1951)A study of anxiety in the sociopathic personality. (1957)Tactics of Scientific Research (1960)Falsification and the Methodology of Scientific Research Programmes (1970)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The earth is round (p < .05). (1994)Review of Individualism and Collectivism: Theory, Method, and Applications. (1996)Well-being : the foundations of hedonic psychology (1999)Dimensionalizing Cultures: The Hofstede Model in Context (2011)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across NationsCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (Second Edition), by HofstedeGeert. Thousand Oaks, CA: Sage, 2001 (2002)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)ATTITUDES AND ATTITUDE CHANGE (1997)Deviance or uniqueness, harmony or conformity? A cultural analysis. (1999)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)
this work references cited by second hop

References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation22,934 cited
  • 1976Individualism and Collectivism6,060 cited
  • 1996Individualism and collectivism3,808 cited
  • 1967Language in Relation to a Unified Theory of the Structure of Human Behavior2,417 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1990Multimethod probes of individualism and collectivism.1,559 cited
  • 1968Statistical significance in psychological research.1,350 cited
  • 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies766 cited
  • 1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited
  • 1997The Effect of Cultural Orientation on Persuasion547 cited
  • 1991Cross-Cultural Examination of the Fishbein Behavioral Intentions Model544 cited
  • 2013Journal of the Academy of Marketing Science527 cited
  • 1964Book Review: Confessions of an Advertising Man379 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis350 cited
  • Cited by

    • 2015Advertising in Russian periodicals at the turn of the communist era6 cited