Mission statements in service and industrial corporations

Terri A. Scandura · Howard S. Gitlow · Siew Choi Yau · Jill Greengarten‐Jackson

20 citations0/0 files storedInternational Journal of Quality Science

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Organizational Strategy and Culture Leadership and Management in Organizations Management and Organizational Practices

Abstract

Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission statements. Additional analysis indicated that there are issues which can be addressed by a mission statement, as well as issues which cannot be addressed. Concludes with an example of an ideal mission statement and an ideal vision statement.

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1982Quality, productivity, and competitive position 1987Corporate Mission Statements: The Bottom Line 1991Creating a sense of mission 1989How companies define their mission 1991Mission statements: Selling corporate values to employees 1992Mission statements: Importance, challenge, and recommendations for development 1990How a customer mission statement affects company performance 1992The power of missions: Aligning strategy and culture

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