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Mission statements in service and industrial corporations

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References

1982Quality, productivity, and competitive position2,278 cited
1987Corporate Mission Statements: The Bottom Line548 cited
1991Creating a sense of mission434 cited
1989How companies define their mission353 cited
1991Mission statements: Selling corporate values to employees265 cited
1992Mission statements: Importance, challenge, and recommendations for development251 cited
1990How a customer mission statement affects company performance83 cited
1992The power of missions: Aligning strategy and culture38 cited

Cited by

2021Disney Marketing Strategy Review6 cited

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