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Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice
16 references·1 citing·36 second hop
Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice (2013)Involvement moderates the effect of messa…All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects (1998)All Frames Are Not Created Eq…The Psychology of Attitudes (1997)The Psychology of AttitudesThe Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship (1994)The Moderating Effects of Mes…Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The effect of message framing on breast self-examination attitudes, intentions, and behavior. (1987)The effect of message framing…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The Effect of Self-Congruency on Customer Behavior and Involvement (2015)The Effect of Self-Congruency…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Status quo bias in decision making (1988)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)Judgment under Uncertainty: Heuristics and Biases (1975)Individual differences in reasoning: Implications for the rationality debate? (2000)A perspective on judgment and choice: Mapping bounded rationality. (2003)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Judgment under Uncertainty: Heuristics and Biases (1974)Perception of Risk (1987)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Risk, Ambiguity, and the Savage Axioms (1961)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)The Implications of Framing Effects for Citizen Competence (2001)The Economic Psychology of Tax Behaviour (2007)The Handbook of Journalism Studies (2009)
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796 cited
  • 1989Price-Induced Patterns of Competition666 cited
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    • 2015The Effect of Self-Congruency on Customer Behavior and Involvement10 cited