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From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content
16 references·0 citing·56 second hopsampled
From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content (2005)From Bikinis to Basal Cell Carcinoma: Adv…Is the Use of Sexual and Fear Appeals Ethical? A Moral Evaluation by Generation Y College Students (2004)Is the Use of Sexual and Fear…Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S. (2000)Cultural Influences on Agency…Comparing Two Forms of an E-mail Survey: Embedded vs Attached (2000)Comparing Two Forms of an E-m…Response Variation in E-Mail Surveys: An Exploration (1999)Response Variation in E-Mail …A Comparison of Advertising Content: Business to Business versus Consumer Services (1997)A Comparison of Advertising C…Research on Advertising Ethics: Past, Present, and Future (1994)Research on Advertising Ethic…Ethics in Advertising: Ideological Correlates of Consumer Perceptions (1994)Ethics in Advertising: Ideolo…Ethical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Advertising Ethics: Practitioner and Student Perspectives (1994)Advertising Ethics: Practitio…Advertising ethics: A contextual response based on classical ethical theory (1994)Advertising ethics: A context…The Ethical Framework of Advertising and Marketing Research Practitioners: A Moral Development Perspective (1993)The Ethical Framework of Adve…Cognitive Moral Development and Marketing (1992)Cognitive Moral Development a…Ethical Problems of Advertising Agency Executives (1987)Ethical Problems of Advertisi…A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers (1983)A Comparison of Predictors of…The Organizational Ethics of Advertising: Corporate and Agency Views (1981)The Organizational Ethics of …Advertising Agency Practitioners' Perceptions of Ethical Decisions (1980)Advertising Agency Practition…Mail and Telephone Surveys: The Total Design Method. 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(2007)A Model for Ethics in Marketing (1967)Social Marketing: An Approach to Planned Social Change (1971)Ethical Beliefs of Marketing Managers (1978)A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations (1992)Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels (2010)Mail Surveys and Response Rates: A Literature Review (1975)Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature (1978)The Design And Administration Of Mail Surveys (1991)Comparison of E-mail, Fax, and Postal Surveys of Pediatricians (2003)FROM PAPER TO PIXELS: MOVING PERSONNEL SURVEYS TO THE WEB (2003)WEB‐BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE, DATA, AND COST (2003)
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References

  • 1992Cognitive Moral Development and Marketing729 cited
  • 1999Response Variation in E-Mail Surveys: An Exploration323 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 1994Ethics in Advertising: Ideological Correlates of Consumer Perceptions175 cited
  • 2000Comparing Two Forms of an E-mail Survey: Embedded vs Attached140 cited
  • 1997A Comparison of Advertising Content: Business to Business versus Consumer Services139 cited
  • 1994Research on Advertising Ethics: Past, Present, and Future129 cited
  • 1987Ethical Problems of Advertising Agency Executives111 cited
  • 1981The Organizational Ethics of Advertising: Corporate and Agency Views101 cited
  • 2000Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.97 cited
  • 2004Is the Use of Sexual and Fear Appeals Ethical? A Moral Evaluation by Generation Y College Students48 cited
  • 1983A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers46 cited
  • 1980Advertising Agency Practitioners' Perceptions of Ethical Decisions42 cited
  • 1993The Ethical Framework of Advertising and Marketing Research Practitioners: A Moral Development Perspective41 cited

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1994
Advertising ethics: A contextual response based on classical ethical theory
37 cited
  • 1994Advertising Ethics: Practitioner and Student Perspectives19 cited
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