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Consumers' Perception and Misperception of Market Leadership and Market Pioneership
16 references·1 citing·44 second hop
Consumers' Perception and Misperception of Market Leadership and Market Pioneership (2003)Consumers' Perception and Misperception o…Strategic Management: An Integrated Approach (2006)Strategic Management: An Inte…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Pioneer Advantage: Marketing Logic or Marketing Legend? (1993)Pioneer Advantage: Marketing …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)First-Mover Advantage: A Synt…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Double Jeopardy Revisited (1990)Double Jeopardy RevisitedStrategic Management: An Integrated Approach (1989)Strategic Management: An Inte…Money Talks: Perceived Advertising Expense and Expected Product Quality (1989)Money Talks: Perceived Advert…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? (1985)Does Attitude toward the Ad A…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Consumer behavior and marketing action (1981)Consumer behavior and marketi…A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…The effects of exposure-order and market entry-information on brand preference: a dual process model (2007)The effects of exposure-order…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Nature and Determinants of Customer Expectations of Service (1993)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Features of similarity. 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this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions1,019 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1989Strategic Management: An Integrated Approach817 cited
  • 1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2006Strategic Management: An Integrated Approach571 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
  • 1978A Model of Advertising and Product Quality

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437 cited
  • 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited
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    • 2007The effects of exposure-order and market entry-information on brand preference: a dual process model16 cited