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Do higher face‐value coupons cost more than they are worth in increased sales?
16 references·4 citing·51 second hop
Do higher face‐value coupons cost more than they are worth in increased sales? (2005)Do higher face‐value coupons cost more th…Intermediate microeconomics : A modern approach (2006)Intermediate microeconomics :…The Three Faces of Consumer Promotions (2004)The Three Faces of Consumer P…Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies (2004)Long-Run Effects of Promotion…Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals (2002)Why Do Manufacturers Issue Co…Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons (2002)Pleasant Surprises: Consumer …Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy (2001)Market Response to a Major Po…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Marketing causes and implications of consumer confusion (1999)Marketing causes and implicat…The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The effects of framing price …Measuring the Dynamic Effects of Promotions on Brand Choice (1996)Measuring the Dynamic Effects…Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability, (1996)Coupon face value: Its impact…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Factors Affecting Coupon Redemption Rates (1982)Factors Affecting Coupon Rede…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…The determinants of Women's redemption of geo-targeted m-coupons (2022)The determinants of Women's r…Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators (2020)Choice of non-monetary incent…Influence of coupons on online travel reservation service recovery (2014)Influence of coupons on onlin…Impact of promotions on shopper price comparisons (2011)Impact of promotions on shopp…The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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(1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)Theory of Games and Economic Behavior (1945)Shopping Goals, Goal Concreteness, and Conditional Promotions (2006)Review of the theoretical underpinnings of loyalty programs (2011)Mobile Targeting (2013)Theory of games and economic behavior (2019)Advances in Consumer Research (2025)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Mental Accounting and Consumer Choice (1985)The Theory of Industrial Organization (1988)Theory of Industrial Organization. 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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2006Intermediate microeconomics : A modern approach2,266 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 2002Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons336 cited
  • 1999Marketing causes and implications of consumer confusion296 cited
  • 2004Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies208 cited
  • 1996Measuring the Dynamic Effects of Promotions on Brand Choice206 cited
  • 2001Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy183 cited
  • 2004The Three Faces of Consumer Promotions178 cited
  • 2002Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals134 cited
  • 1996

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Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,
128 cited
  • 1982Factors Affecting Coupon Redemption Rates125 cited
  • Cited by

    • 2014Influence of coupons on online travel reservation service recovery40 cited
    • 2011Impact of promotions on shopper price comparisons18 cited
    • 2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators15 cited
    • 2022The determinants of Women's redemption of geo-targeted m-coupons14 cited