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Optimal Visualization Aids and Temporal Framing for New Products

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References

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1985Effects of Context and Part-Category Cues on Recall of Competing Brands248 cited

2006The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising223 cited

Cited by

2015Looking ahead or looking back: Current evaluations and the effect of psychological connectedness to a temporal self55 cited
2017Consumer imagination in marketing: a theoretical framework44 cited
2024Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers39 cited
2021Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food38 cited
2022Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention33 cited
2020Joint or separate? The effect of visual presentation on imagery and product evaluation27 cited
2024Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity26 cited
2024Customer insights for innovation: A framework and research agenda for marketing25 cited
2019Shopping online? The role of imagination and gender20 cited
2024Effect of the fit between situational regulatory focus and feedback focus on customers' co-design behavior17 cited
2024Unveiling product imagination and decision comfort through personalized virtual try-on: the moderating role of spatial processing perception16 cited
2019The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search15 cited
2019I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions11 cited
2022Influence of co-creation signals on observers’ co-creation willingness: A self-determination theory perspective11 cited
2024Curiosity under bright light: The influence of bright lighting on new product adoption8 cited
2025How to make a green product advertisement? The effect of advertising appeals on green purchase intention7 cited