An explication and test of communication network content and multiplexity as predictors of organizational identification

Connie A. Bullis · Betsy Wackernagel Bach

61 citations0/0 files storedWestern Journal of Speech Communication

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Communication Studies and Media Job Satisfaction and Organizational Behavior Management and Organizational Studies

Abstract

Communication network research has been criticized for being based on an atheoretical method with little explanatory power. Research on organizational identification (OI), although theoretically rich, has been criticized for the paucity of research which examines the relationship between identification and communication. This research used OI as a theoretical framework from which to study communication networks. Incoming graduate students from three communication departments specified the content and patterns of their communication with members of their respective departments and indicated their organizational identification at three points in time during their first academic year. Results indicate that (a) multiplex communication relationships are positively associated with OI; (b) these respondents specified an array of ten content topics rather than the three traditionally used by network researchers; and (c) OI is related to specific conversational content. Academic talk during initial interactions was negatively related to midyear OI. Mid‐year social interaction and OI were positively related. Midyear interaction about departmental issues was negatively related to overall change in OI. Near the end of the first academic year, phatic and social topics were positively related to OI while concrete interaction was negatively associated with change in OI.

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1960A Coefficient of Agreement for Nominal Scales 1986Qualitative Data Analysis: A Sourcebook of New Methods 1979The measurement of organizational commitment 1965The Constant Comparative Method of Qualitative Analysis 1985Qualitative data analysis: A sourcebook of new methods 2017A Rhetoric of Motives 1969Rhetoric of Motives 1988Handbook of Organizational Communication.

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2008Predicting Employee Turnover from Friendship Networks 2000Exploring the relationship between workplace freedom of speech, organizational identification, and employee dissent 2002The relationship between organizational identification and organizational culture: Employee perceptions of culture and identification in a retail sales organization 1999“Everybody Identitiefies with Smokey the Bear”2002Kept at arm's length: questioning the organizational desirability of member identification 2009It Depends on Who You're Talking To…: Predictors and Outcomes of Situated Measures of Organizational Identification

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