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Applying data mining with a new model on customer relationship management systems: a case of airline industry in Taiwan

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References

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2008

A case study of applying data mining techniques in an outfitter’s customer value analysis

64 cited

Cited by

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2014Customer's life-time value using the RFM model in the banking industry: a case study20 cited
2020Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan16 cited
2017Identifying high-value airlines customers for strategies of online marketing systems13 cited
2023Unravelling commuters' modal splitting behaviour in mass transportation service operation4 cited