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La communication politique en France, un état des lieux
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La communication politique en France, un état des lieux (2006)La communication politique en France, un …The political marketing planning process: improving image and message in strategic target areas (2002)The political marketing plann…The Idea of Political Marketing (2002)The Idea of Political Marketi…The marketing of political marketing (2001)The marketing of political ma…Reconciling marketing with political science: Theories of political marketing (1997)Reconciling marketing with po…Strategic analysis in political markets (1996)Strategic analysis in politic…Political marketing and the marketing concept (1996)Political marketing and the m…Political marketing ‐ vive la différence! (1996)Political marketing ‐ vive la…Political Marketing: Structure and Process (1994)Political Marketing: Structur…The Phenomenon of Political Marketing (1990)The Phenomenon of Political M…STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS (1988)STRATEGIES FOR SUCCESS FROM T…Marketing the Political Product (1988)Marketing the Political Produ…MARKETING A POLITICAL CANDIDATE (1987)MARKETING A POLITICAL CANDIDA…An Economic Theory of Democracy. (1958)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Marketing management: analysis. planning. implementation and control (2000)The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation (2001)If Kate voted Conservative, would you? (2010)Principles of Marketing (1972)Marketing as Exchange (1975)The Art and Science of Negotiation. (1984)The Marriage of Politics and Marketing (2001)Key Concepts in Social Research (2004)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Political Advertising Believability and Information Source Value during Elections (2002)Network view of MNCs' socio-political behavior (2007)Breaking Free from Product Marketing (1977)Public sector marketing is different (1987)Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)The Information Content of Advertising: A Meta-Analysis (1996)The EXPERF Scale: A Cross-National Generalized Export Performance Measure (1998)Scientific and subversive: The two faces of the fourth era of political campaigning (2020)Capitalism, Socialism and Democracy (1997)Theory and Concept Development in Political Marketing (2007)Considerations on the evolution of political marketing theory (2009)Advances in Consumer Research (2025)The British General Election of 1964 (1965)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The role of networks and matching in market entry to emerging retail markets (2008)Political marketing and stakeholder engagement (2009)Principles of Services Marketing (1994)Explications of political market orientation and political brand orientation using the resource-based view of the political party (2010)Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index (2014)Agenda setting and political advertising: Origins of the news agenda (1994)The wisdom of the war room: US campaigning and Americanization (1998)Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders (2015)The views of anadvocatus dei: political marketing and its critics (2004)Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)
this work references cited by second hop

References

  • 1996Political marketing ‐ vive la différence!295 cited
  • 1996Political marketing and the marketing concept222 cited
  • 1994Political Marketing: Structure and Process205 cited
  • 2001The marketing of political marketing179 cited
  • 1997Reconciling marketing with political science: Theories of political marketing145 cited
  • 1990The Phenomenon of Political Marketing143 cited
  • 1988STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS115 cited
  • 1996Strategic analysis in political markets109 cited
  • 2002The political marketing planning process: improving image and message in strategic target areas104 cited
  • 2002The Idea of Political Marketing99 cited
  • 1988Marketing the Political Product92 cited
  • 1987MARKETING A POLITICAL CANDIDATE21 cited

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