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Determinants of Price Dependency: Personal and Perceptual Factors

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2012Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult42 cited

1992Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers42 cited

1986Store Status and Country of Origin as Information Cues: Consumer's Perception of Sweater Price and Quality37 cited

2012CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH37 cited

2001The implications of individual differences in reference price utilization for designing effective price communications36 cited

2016Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam28 cited

1991Effects of price advertisements on perceived quality and purchase intentions22 cited

1986Economic utility versus the attitudinal perspective of consumer choice17 cited

2021Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments12 cited

2005The formation of a “high price – high quality” inferential belief: a study among young buyers of mobile phones and note books11 cited

1998Prospect Theory: Developments and Applications in Marketing2 cited