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The Effectiveness of Relationship Marketing Strategies in Department Stores
16 references·2 citing·34 second hop
The Effectiveness of Relationship Marketing Strategies in Department Stores (2009)The Effectiveness of Relationship Marketi…Marketing: An Introduction (2004)Marketing: An IntroductionThe Evolution of Relationship Marketing (2000)The Evolution of Relationship…Services marketing : a European perspective (1999)Services marketing : a Europe…Relationship Marketing: Strategy And Implementation (1999)Relationship Marketing: Strat…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Building relationship platforms in consumer markets: a value chain approach (1997)Building relationship platfor…Relationship Marketing: Theory and Practice (1996)Relationship Marketing: Theor…The evolution of relationship marketing (1995)The evolution of relationship…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Do rewards really create loyalty? (1995)Do rewards really create loya…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Relationship marketing: bringing quality, customer service and marketing together (1992)Relationship marketing: bring…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Zero defections: quality comes to services. (1990)Zero defections: quality come…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Corporate characteristics and leverage: evidence from Gulf countries (2020)Corporate characteristics and…The Impact of the Marketing Activities of Family Owned Businesses (2009)The Impact of the Marketing A…Exchange and Power in Social Life. (1965)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exchange and Power in Social Life (2017)Valuation: Measuring and Managing the Value of Companies. (1991)Valuation: Measuring and managing the value of companies (1992)Whence Consumer Loyalty? (1999)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The New Public Governance? 1 (2006)American Economic Review (2019)The Economic Institutions of Capitalism (1987)Communication and Control Processes in the Delivery of Service Quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)It's all B2B…and beyond: Toward a systems perspective of the market (2010)Stakeholder Theory: The State of the Art (2010)Customer Engagement (2011)Understanding Relationship Marketing Outcomes (2002)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brave new world: service robots in the frontline (2018)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Evolving to a New Dominant Logic for Marketing (2003)Relationship marketing defined? An examination of current relationship marketing definitions (1999)Internal market orientation (2002)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)
this work references cited by second hop

References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1994Putting the Service-Profit Chain to Work3,734 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 1996Relationship Marketing: Theory and Practice424 cited
  • 1995Do rewards really create loyalty?396 cited
  • 1992Relationship marketing: bringing quality, customer service and marketing together359 cited
  • 1999Relationship Marketing: Strategy And Implementation198 cited
  • 2004Marketing: An Introduction196 cited
  • 1999Services marketing : a European perspective168 cited
  • 2000The Evolution of Relationship Marketing94 cited
  • 1997Building relationship platforms in consumer markets: a value chain approach

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73 cited

Cited by

  • 2020Corporate characteristics and leverage: evidence from Gulf countries16 cited
  • 2009The Impact of the Marketing Activities of Family Owned Businesses16 cited