SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
16 references·10 citing·34 second hop
Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Market Segmentation in Practice: Review o…Management International Review (2004)Management International Revi…Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Customer Orientation (2001)Customer OrientationMarketing Research: An Applied Approach (2000)Marketing Research: An Applie…Market Segmentation (2000)Market SegmentationMarket Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative,…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Survey Research Methodology in Management Information Systems: An Assessment (1993)Survey Research Methodology i…CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)CONDUCTING INTERORGANIZATIONA…Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)The SOCO Scale: A Measure of …The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)The SOCO Scale: A Measure of …Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Telling the tale: applying a strategic brand storytelling process for STP planning (2021)Telling the tale: applying a …Feral segmentation: How cultural intermediaries perform market segmentation in the wild (2020)Feral segmentation: How cultu…Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers (2018)Middle-Class Consumers in Eme…A model to improve management of banking customers (2017)A model to improve management…Performing market segmentation: a performative perspective (2014)Performing market segmentatio…Review of segmentation process in consumer markets (2013)Review of segmentation proces…Individual differences in consumer value for mass customized products (2013)Individual differences in con…Spending time, spending money: passenger segmentation in an international airport (2012)Spending time, spending money…A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically (2012)A cluster analysis examinatio…Unfolding implementation in industrial market segmentation (2010)Unfolding implementation in i…Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Comparative fit indexes in structural models. (1990)Assessing Construct Validity in Organizational Research (1991)Knowledge relatedness and the performance of multibusiness firms (2004)Interaction Orientation and Firm Performance (2008)Forging an Identity: An Insider-outsider Study of Processes Involved in the Formation of Organizational Identity (2010)Coefficient Alpha and the Internal Structure of Tests (1951)Handbook of Industrial and Organizational Psychology. (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)Strategic Orientation of the Firm and New Product Performance (1997)The C-OAR-SE procedure for scale development in marketing (2002)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)The determinants of Chinese outward foreign direct investment (2007)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Case study research: design and methods (2011)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)
this work references cited by second hop

References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2004Management International Review2,650 cited
  • 1993CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.2,461 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,547 cited
  • 1993Survey Research Methodology in Management Information Systems: An Assessment1,288 cited
  • 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,055 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 2000Market Segmentation780 cited
  • 2001Customer Orientation668 cited
  • 1987

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Market Segmentation, Product Differentiation, and Marketing Strategy
611 cited

Cited by

  • 2018Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers103 cited
  • 2014Performing market segmentation: a performative perspective66 cited
  • 2013Individual differences in consumer value for mass customized products59 cited
  • 2012Spending time, spending money: passenger segmentation in an international airport48 cited
  • 2010Unfolding implementation in industrial market segmentation46 cited
  • 2012A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically45 cited
  • 2020Feral segmentation: How cultural intermediaries perform market segmentation in the wild27 cited
  • 2013Review of segmentation process in consumer markets21 cited
  • 2021Telling the tale: applying a strategic brand storytelling process for STP planning14 cited
  • 2017A model to improve management of banking customers14 cited