Towards an understanding of airport shopping behaviour

Steve Baron · Karen Wass

25 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Aviation Industry Analysis and Trends

Abstract

Retailing in airports is a considerable growth area. The personal, situational and environmental influences on shoppers in an airport setting are very different from those in the ‘high street’. This paper examines and discusses the shopping behaviour of international passengers in a UK regional airport. An on-site passenger survey reveals that, while there is evidence of impulse purchasing brought about by affective responses to the airport context, much of the browsing and purchasing behaviour is planned in advance of the airport visit and is seen as a component of the trip/holiday. A model of passenger shopping behaviour in airports is proposed, with suggestions as to how management can facilitate the planned activities of potential airport shoppers

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1993The Voice of the Customer 1975Situational Variables and Consumer Behavior 1972Why Do People Shop?1994Waiting for Service: The Relationship between Delays and Evaluations of Service 1985A motivation-based shopper typology.

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2019Effects of passenger characteristics and terminal layout on airport retail revenue: an agent-based simulation approach 1999A Typology of European Airport Retailing 2014The impact of airport shopping environments and dwell time on consumer spending 2021Retail shopping at airports: Making travellers buy again 2017Emotions Involved in Shopping at the Airport 2017Two-Sidedness and Welfare Neutrality in Airport Concessions

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