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Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments
16 references·16 citing·31 second hopsampled
Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments (2015)Consumer brand enmeshment: Typography and…Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory (2013)Moving beyond multiple regres…Customer Engagement (2011)Customer EngagementBuilding Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Building Better Causal Theori…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Configurational Comparative Methods: Qualitative Comparative Analysis (QCA) and Related Techniques (2009)Configurational Comparative M…Redesigning Social Inquiry: Fuzzy Sets and Beyond (2008)Redesigning Social Inquiry: F…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Invariants Of Human Behavior (1990)Invariants Of Human BehaviorENACTED SENSEMAKING IN CRISIS SITUATIONS [1] (1988)ENACTED SENSEMAKING IN CRISIS…The New Science of Management Decision (1978)The New Science of Management…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The new science of management decision. (1960)The new science of management…Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review (2024)Effects of Brand Visual Ident…I can’t always get what I want: low power, service customer (dis)engagement and wellbeing (2023)I can’t always get what I wan…Curvilinear relationship between customer engagement and responses to service failures (2023)Curvilinear relationship betw…Two Decades of Research on Consumer Behaviour and Analytics (2022)Two Decades of Research on Co…Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable (2021)Consumer Brand Engagement on …Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence (2021)Co-creation or Co-destruction…Exploring jealousy and envy in communal relationship revenge-seeking (2020)Exploring jealousy and envy i…Building Customer-Brand Relationships through Customer Brand Engagement (2020)Building Customer-Brand Relat…A consumer engagement systematic review: synthesis and research agenda (2020)A consumer engagement systema…Examining customer engagement and brand loyalty in retail banking (2018)Examining customer engagement…Are loyalty program members really engaged? Measuring customer engagement with loyalty programs (2018)Are loyalty program members r…Actor engagement valence (2018)Actor engagement valenceService-dominant logic and supply chain management: a systematic literature review (2017)Service-dominant logic and su…Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty (2017)Double Jeopardy – 50 Years On…Antecedents and consequences of brand loyalty (2017)Antecedents and consequences …Customers' relational models as determinants of customer engagement value (2014)Customers' relational models …Review of Psychometric theory (2nd ed.). (1979)The Social Psychology of Organizations. (1979)Exploration and Exploitation in Organizational Learning (1991)Set-Theoretic Methods for the Social Sciences: A Guide to Qualitative Comparative Analysis (2012)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Understanding Customer Experience Throughout the Customer Journey (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Standards of Good Practice in Qualitative Comparative Analysis (QCA) and Fuzzy-Sets (2010)Studying configurations with qualitative comparative analysis: Best practices in strategy and organization research (2018)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)Organizational Information Requirements, Media Richness and Structural Design (1986)Information Technology and Organizational Change: Causal Structure in Theory and Research (1988)Social Cognitive Theory of Organizational Management (1989)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2011Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research5,918 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2008Redesigning Social Inquiry: Fuzzy Sets and Beyond3,388 cited
  • 1978The New Science of Management Decision3,200 cited
  • 2009Configurational Comparative Methods: Qualitative Comparative Analysis (QCA) and Related Techniques3,088 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 1960The new science of management decision.2,439 cited
  • 1988ENACTED SENSEMAKING IN CRISIS SITUATIONS [1]2,021 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

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1,941 cited
  • 1990Invariants Of Human Behavior1,916 cited
  • Cited by

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    • 2020Building Customer-Brand Relationships through Customer Brand Engagement59 cited
    • 2014Customers' relational models as determinants of customer engagement value58 cited
    • 2021Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence47 cited
    • 2018Actor engagement valence47 cited
    • 2017Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty45 cited
    • 2023Curvilinear relationship between customer engagement and responses to service failures23 cited
    • 2020Exploring jealousy and envy in communal relationship revenge-seeking21 cited
    • 2023I can’t always get what I want: low power, service customer (dis)engagement and wellbeing19 cited
    • 2022Two Decades of Research on Consumer Behaviour and Analytics18 cited
    • 2021Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable17 cited
    • 2017Antecedents and consequences of brand loyalty16 cited
    • 2024Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review12 cited