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Cross‐cultural marketing strategies for delivering knowledge‐based services in a borderless world: the case of management education
16 references·6 citing·48 second hop
Cross‐cultural marketing strategies for delivering knowledge‐based services in a borderless world: the case of management education (2009)Cross‐cultural marketing strategies for d…Beyond national culture: implications of cultural dynamics for consumer research (2006)Beyond national culture: impl…A Comparative Study Between UK and US: The Student Satisfaction in Higher Education and its Influential Factors (2005)A Comparative Study Between U…Whither Services Marketing? (2004)Whither Services Marketing?Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective (2002)Choice Between Non-Equity Ent…National Culture and New Product Development: An Integrative Review (1996)National Culture and New Prod…National Culture and New Product Development: An Integrative Review (1996)National Culture and New Prod…Building Strong Brands (1995)Building Strong BrandsStrategic assets and organizational rent (1993)Strategic assets and organiza…Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach (1993)Service Firms' International …Principles of good practice for assessing student learning (1993)Principles of good practice f…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation (1988)The Multinational Corporation…The Confucius connection: From cultural roots to economic growth (1988)The Confucius connection: Fro…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations (1983)National Cultures in Four Dim…The Role of Marketing Strategies in Modern Business and Society (2015)The Role of Marketing Strateg…Key Elements in Building Relationships in the Higher Education Services Context (2015)Key Elements in Building Rela…Firm Resources and Host-Country Factors Impacting Internationalization of Knowledge-Intensive Service Firms (2014)Firm Resources and Host-Count…El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad (2014)El papel de la confianza, la …Concept analysis of “cross-cultural marketing”: an exploration (2013)Concept analysis of “cross-cu…A Service Perspective on the Marketization of Undergraduate Education (2011)A Service Perspective on the …Conditional logit analysis of qualitative choice behavior (1972)Markets and Hierarchies: Analysis and Antitrust Implications. 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References

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  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1993Strategic assets and organizational rent8,402 cited
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  • 2002Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective

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246 cited
  • 2005A Comparative Study Between UK and US: The Student Satisfaction in Higher Education and its Influential Factors220 cited
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    • 2015Key Elements in Building Relationships in the Higher Education Services Context42 cited
    • 2011A Service Perspective on the Marketization of Undergraduate Education40 cited
    • 2014Firm Resources and Host-Country Factors Impacting Internationalization of Knowledge-Intensive Service Firms30 cited
    • 2014El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad19 cited
    • 2015The Role of Marketing Strategies in Modern Business and Society7 cited
    • 2013Concept analysis of “cross-cultural marketing”: an exploration7 cited