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Methodologies For Research at the Marketing/Entrepreneurship Interface
10 references·16 citing·52 second hop
Methodologies For Research at the Marketing/Entrepreneurship Interface (1999)Methodologies For Research at the Marketi…Research at the Marketing/Entrepreneurship Interface (2004)Research at the Marketing/Ent…“Integrative” qualitative methods in a services context (1996)“Integrative” qualitative met…A philosophy for marketing education in small firms∗ (1993)A philosophy for marketing ed…Research at the Marketing Interface to Advance Entrepreneurship Theory (1992)Research at the Marketing Int…Acting as If: Differentiating Entrepreneurial from Organizational Behavior (1992)Acting as If: Differentiating…The Relationship between Marketing Orientation and Entrepreneurial Orientation (1991)The Relationship between Mark…Entrepreneurship Theory and Practice (1991)Entrepreneurship Theory and P…A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (1988)A Naturalistic Inquiry into B…The Marketing/ Small Enterprise Paradox: A Research Agenda (1985)The Marketing/ Small Enterpri…QUALITATIVE RESEARCH IN ORGANIZATIONAL BEHAVIOUR (1983)QUALITATIVE RESEARCH IN ORGAN…The potential of design-driven foresight to support strategy articulation through experiential learning (2022)The potential of design-drive…Speeding Up Student Entrepreneurship: The Role of University Business Idea Incubators (2022)Speeding Up Student Entrepren…University business idea incubation and stakeholders' engagement: closing the gap between theory and practice (2021)University business idea incu…Threat or opportunity? A case study of digital-enabled redesign of entrepreneurship education in the COVID-19 emergency (2021)Threat or opportunity? A case…Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight (2019)Entrepreneurial marketing: an…Entrepreneurial Marketing and Social Networking in Small and Medium Service Enterprises: A Case Study into Business Dealings in Cameroon (2019)Entrepreneurial Marketing and…Creativity and stakeholders' engagement in open innovation: Design for knowledge translation in technology-intensive enterprises (2019)Creativity and stakeholders' …An exploration of product advantage and its antecedents in SMEs (2017)An exploration of product adv…Forces influencing the speed of internationalisation (2016)Forces influencing the speed …Who leads? (2014)Who leads?Researching SME/entrepreneurial research (2013)Researching SME/entrepreneuri…Reflections on methodologies for research at the marketing/entrepreneurship interface (2010)Reflections on methodologies …Innovative marketing in SMEs: an empirical study (2009)Innovative marketing in SMEs:…MNC–SME strategic alliances — A model framing knowledge value as the primary predictor of governance modal choice (2005)MNC–SME strategic alliances —…Small independent retail firms and locational decision‐making: outdoor leisure retailing by the crags (2004)Small independent retail firm…The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector (2003)The Interface between Transac…The Nature of Managerial Work (1974)Innovation and Entrepreneurship (1985)Marketing practices in the UK small business sector (2002)Frontiers of Entrepreneurship Research (2004)Networking in SMEs: Evaluating its contribution to marketing activity (2006)Market Orientation and Business Performance among SMEs in Ghana (2010)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Mail and Telephone Surveys: The Total Design Method. (1982)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Possessions and the Extended Self (1988)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Power in a Channel of Distribution: Sources and Consequences (1974)The Job Generation Process (1979)How Competitive Forces Shape Strategy (1989)Do small businesses have to practise marketing to survive and grow? (1996)Qualitative research issues at the marketing/ entrepreneurship interface (1996)Dealing with Resource Disadvantage: Generic Strategies for SMEs (1999)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A Student-centred Conceptual Model of Service Quality in Higher Education (2003)Integrating qualitative and quantitative techniques in network analysis (2005)The key capabilities required for managing tourism business networks (2008)The Principles of Psychology (1891)Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making (1997)Motivation and Personality (1997)The evolution of firm networks: from emergence to early growth of the firm (2001)The Bind that Ties: Socioemotional Wealth Preservation in Family Firms (2011)The Discovery of Grounded Theory (2017)The diffusion of innovations (1983)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Marketing management: analysis. planning. implementation and control (2000)Exploring the role of market learning capability in competitive strategy (2003)Innovative marketing in SMEs (2009)Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances (2011)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Strategy‐making and environment: The third link (1983)The Correlates of Entrepreneurship in Three Types of Firms (1983)An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation (2001)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations (2010)Building Theories from Case Study Research (1989)Qualitative Data Analysis: An Expanded Sourcebook (1994)Student evaluation of online learning during the COVID-19 pandemic (2021)Academic achievement: the effect of project-based online learning method and student engagement (2022)Entrepreneurship Education, a Challenging Learning Process towards Entrepreneurial Competence in Education (2023)Entrepreneurial Instant Exporters in the Scottish Arts and Crafts Sector (1999)A multidimensional study of the key determinants of effective SME marketing activity: Part 1 (2001)The Economics of Franchising (2005)An Overview of the Field of Family Business Studies: Current Status and Directions for the Future (2004)Inside the Hybrid Organization: Selective Coupling as a Response to Competing Institutional Logics (2012)Socioemotional Wealth in Family Firms (2012)
this work references cited by second hop

References

  • 1991Entrepreneurship Theory and Practice1,132 cited
  • 1988A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet719 cited
  • 1992Acting as If: Differentiating Entrepreneurial from Organizational Behavior681 cited
  • 1991The Relationship between Marketing Orientation and Entrepreneurial Orientation417 cited
  • 1992Research at the Marketing Interface to Advance Entrepreneurship Theory263 cited
  • 2004Research at the Marketing/Entrepreneurship Interface182 cited
  • 1996“Integrative” qualitative methods in a services context131 cited
  • 1985The Marketing/ Small Enterprise Paradox: A Research Agenda108 cited
  • 1993A philosophy for marketing education in small firms∗101 cited
  • 1983QUALITATIVE RESEARCH IN ORGANIZATIONAL BEHAVIOUR94 cited

Cited by

  • 2021Threat or opportunity? A case study of digital-enabled redesign of entrepreneurship education in the COVID-19 emergency218 cited
  • 2019Creativity and stakeholders' engagement in open innovation: Design for knowledge translation in technology-intensive enterprises81 cited
  • 2003The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector65 cited
  • 2005MNC–SME strategic alliances — A model framing knowledge value as the primary predictor of governance modal choice

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62 cited
  • 2009Innovative marketing in SMEs: an empirical study60 cited
  • 2022Speeding Up Student Entrepreneurship: The Role of University Business Idea Incubators53 cited
  • 2021University business idea incubation and stakeholders' engagement: closing the gap between theory and practice38 cited
  • 2016Forces influencing the speed of internationalisation38 cited
  • 2013Researching SME/entrepreneurial research32 cited
  • 2017An exploration of product advantage and its antecedents in SMEs32 cited
  • 2004Small independent retail firms and locational decision‐making: outdoor leisure retailing by the crags31 cited
  • 2019Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight31 cited
  • 2014Who leads?29 cited
  • 2022The potential of design-driven foresight to support strategy articulation through experiential learning27 cited
  • 2019Entrepreneurial Marketing and Social Networking in Small and Medium Service Enterprises: A Case Study into Business Dealings in Cameroon22 cited
  • 2010Reflections on methodologies for research at the marketing/entrepreneurship interface20 cited