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Exploring value propositions and service innovation: a service-dominant logic study

Per Skålén, Johanna Katariina Gummerus, Catharina von Koskull, Peter Magnusson

2014-02-08articleJournal of the Academy of Marketing Science478 citationsgreen

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Service and Product Innovation Business Strategies and Innovation Innovation and Knowledge Management

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Citations in this library

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.

1968The Discovery of Grounded Theory; Strategies for Qualitative Research

1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.

1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques

2008Qualitative Data Analysis

2003Evolving to a New Dominant Logic for Marketing

2007Service-dominant logic: continuing the evolution

2012Critical service logic: making sense of value creation and co-creation

Cited by

2015Customer experience management: toward implementing an evolving marketing concept

2017From public service-dominant logic to public service logic: are public service organizations capable of co-production and value co-creation?

2016Co-creation practices: Their role in shaping a health care ecosystem

2017The customer value proposition: evolution, development, and application in marketing

2020Transformational shifts through digital servitization

2016Defining service innovation: A review and synthesis

2018How Big Data Analytics Enables Service Innovation: Materiality, Affordance, and the Individualization of Service

2018Service robots: value co-creation and co-destruction in elderly care networks

Details

Year2014

Typearticle

VenueJournal of the Academy of Marketing Science

Languageen

Files0 public / 0

Identifiers

doi10.1007/s11747-013-0365-2

openalex_workW1992851256

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