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The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
16 references·12 citing·39 second hop
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes (2014)The impact of salesperson-brand personali…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT (2005)CONSEQUENCES OF INDIVIDUALS' …The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…The convergent and discriminant validity of subjective fit perceptions. (2002)The convergent and discrimina…Self-Efficacy: The Exercise of Control (1999)Self-Efficacy: The Exercise o…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Organizational Images and Member Identification (1994)Organizational Images and Mem…Self-Efficacy: A Theoretical Analysis of Its Determinants and Malleability (1992)Self-Efficacy: A Theoretical …Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Social Identity Theory and the Organization (1989)Social Identity Theory and th…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Differentiation between social groups: Studies in the social psychology of intergroup relations. (1978)Differentiation between socia…Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda (2023)Five decades of self‐congruit…Effects of member similarity on group norm conformity, group identity and social participation in the context of social networking sites (2023)Effects of member similarity …Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing (2021)Does brand-relationships matt…Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions (2021)Blinded by the brand: inauthe…Understanding self-efficacy and performance of salespersons in Islamic banking (2020)Understanding self-efficacy a…Understanding motives for attending charity sport events in Thailand (2020)Understanding motives for att…Investigating firm level drivers of salesperson brand identification (2020)Investigating firm level driv…Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance (2020)Dual foci of identification: …Unintentional unethical behavior: the mediating and moderating roles of mindfulness (2019)Unintentional unethical behav…The interplay between SME owner-managers and the brand-as-a-person (2019)The interplay between SME own…The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach (2018)The role of salesperson brand…A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification (2017)A New Perspective of Salesper…Psychology of intergroup relations (1986)Illusion and well-being: A social psychological perspective on mental health. (1988)The Authoritarian Personality (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Social Psychology of Organizations. (1979)Leadership and Performance beyond Expectations (1987)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Strategic talent management: A review and research agenda (2009)The value of value congruence. (2009)Job Engagement: Antecedents and Effects on Job Performance (2010)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Emotional Labor in Service Roles: The Influence of Identity (1993)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Social Cognitive Theory: An Agentic Perspective (2001)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. 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References

  • 1999Self-Efficacy: The Exercise of Control46,779 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
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  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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3,330 cited
  • 2002The convergent and discriminant validity of subjective fit perceptions.2,224 cited
  • Cited by

    • 2023Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda47 cited
    • 2017A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification36 cited
    • 2020Understanding self-efficacy and performance of salespersons in Islamic banking24 cited
    • 2020Investigating firm level drivers of salesperson brand identification23 cited
    • 2020Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance22 cited
    • 2019The interplay between SME owner-managers and the brand-as-a-person21 cited
    • 2018The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach18 cited
    • 2019Unintentional unethical behavior: the mediating and moderating roles of mindfulness17 cited
    • 2021Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing17 cited
    • 2021Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions15 cited
    • 2023Effects of member similarity on group norm conformity, group identity and social participation in the context of social networking sites14 cited
    • 2020Understanding motives for attending charity sport events in Thailand13 cited