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The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow
16 references·8 citing·35 second hop
The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow (2014)The Effect of Disclosure of Third-Party I…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)4 What Is Web 2.0? Design Pat…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Twitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…Word of mouth communication within online communities: Conceptualizing the online social network (2007)Word of mouth communication w…Managing Impressions Online: Self-Presentation Processes in the Online Dating Environment (2006)Managing Impressions Online: …Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Diffusion of innovations. (2003)Diffusion of innovations.Internet forums as influential sources of consumer information (2001)Internet forums as influentia…Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word-of-Mouth Processes withi…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis (1957)The Two-Step Flow of Communic…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media (2024)Decoding demarketing advertis…The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness (2023)The next hype in social media…Age Differences in Moral Reasoning: An Investigation of Sponsored YouTube Videos (2022)Age Differences in Moral Reas…The web of influencers. A marketing-audience classification of (potential) social media influencers (2021)The web of influencers. A mar…Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos (2021)Brand in focus: Activating ad…Influencer marketing: brand control, commercial orientation and post credibility (2020)Influencer marketing: brand c…Strategic Communication through Social Media Influencers: Current State of Research and Desiderata (2019)Strategic Communication throu…The current state of knowledge on electronic word-of-mouth in advertising research (2018)The current state of knowledg…The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Social media in marketing: A review and analysis of the existing literature (2017)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Risk Taking and Information Handling in Consumer Behavior (1969)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Behaviorism, Cognitivism, Constructivism: Comparing Critical Features from an Instructional Design Perspective (1993)The Theory and Practice of Online Learning (2008)The Platformization of the Web: Making Web Data Platform Ready (2015)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)User Acceptance of Information Technology: Toward A Unified View1 (2003)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)Why we buy what we buy: A theory of consumption values (1991)Uses and Gratifications Theory in the 21st Century (2000)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 2003Diffusion of innovations.13,723 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software5,601 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications1,880 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 2001Internet forums as influential sources of consumer information1,745 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2006Managing Impressions Online: Self-Presentation Processes in the Online Dating Environment1,616 cited
  • 1957

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The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
1,547 cited
  • 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,335 cited
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    • 2021The web of influencers. A marketing-audience classification of (potential) social media influencers131 cited
    • 2019Strategic Communication through Social Media Influencers: Current State of Research and Desiderata110 cited
    • 2021Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos12 cited
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    • 2022Age Differences in Moral Reasoning: An Investigation of Sponsored YouTube Videos6 cited