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Developing a model of customer defection in the Australian banking industry

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References

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1998Can loyalty schemes really build loyalty?227 cited
1996Demographic discriminators of service quality in the banking industry205 cited

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1996Customer defection: a study of the student market in Ireland194 cited

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1999Retention sans frontieres: issues for financial service retailers80 cited
2006Service Loyalty Measurement Scale: A Reliability Assessment69 cited
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2007A Defection Analysis of Lapsed Season Ticket Holders: A Consumer and Organizational Study64 cited
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