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The Future of Interactive Advertising Viewed Through an IMC Lens
5 references·16 citing·46 second hop
The Future of Interactive Advertising Viewed Through an IMC Lens (2001)The Future of Interactive Advertising Vie…Communication And Persuasion (2017)Communication And PersuasionMeasuring the Effects and Effectiveness of Interactive Advertising (2000)Measuring the Effects and Eff…Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…The Process of Communication (1960)The Process of CommunicationCommunication and persuasion. (1954)Communication and persuasion.The concept of “interaction” in debates on human–machine interaction (2023)The concept of “interaction” …Discovering the processes of undergraduate hospitality students’ acceptance of facebook teaching interventions (2023)Discovering the processes of …Antecedents of consumers’ engagement with brand-related content on social media (2019)Antecedents of consumers’ eng…IPTV in Korea: The Effect of Perceived Interactivity on Trust, Emotion, and Continuous Use Intention* (2013)IPTV in Korea: The Effect of …GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity (2013)GOSIP in Cyberspace: Conceptu…"Interactivity" and advertising communication (2011)"Interactivity" and advertisi…Exploring virtual worlds: success factors in virtual world marketing (2009)Exploring virtual worlds: suc…Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…La publicidad televisiva ante el reto de la interactividad (2007)La publicidad televisiva ante…Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites (2007)Disclosures Exposed: Banner A…Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time (2007)Comparing the Application of …Effect of perceived interactivity of online stores on purchase intention (2006)Effect of perceived interacti…Conceptualizing and Measuring the Perceived Interactivity of Websites (2006)Conceptualizing and Measuring…The Next Generation: Research for Twenty-First-Century Public Policy on Children and Advertising (2005)The Next Generation: Research…Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns (2005)Strategies for the Super Bowl…Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Measures of Perceived Interac…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Scale Development : Theory and Applications (1991)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. 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(2020)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)An Integrative Model Of Organizational Trust (1995)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Advertising Value and Advertising on the Web (1996)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)What is Interactivity and is it Always Such a Good Thing? 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this work references cited by second hop

References

  • 2017Communication And Persuasion2,248 cited
  • 1954Communication and persuasion.982 cited
  • 1960The Process of Communication660 cited
  • 2000Measuring the Effects and Effectiveness of Interactive Advertising362 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited

Cited by

  • 2002Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity1,110 cited
  • 2006Conceptualizing and Measuring the Perceived Interactivity of Websites228 cited
  • 2008Online Advertising Research in Advertising Journals: A Review194 cited
  • 2009Exploring virtual worlds: success factors in virtual world marketing131 cited
  • 2019Antecedents of consumers’ engagement with brand-related content on social media112 cited
  • 2013GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity94 cited
  • 2007Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time56 cited
  • 2005The Next Generation: Research for Twenty-First-Century Public Policy on Children and Advertising45 cited
  • 2005Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns

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34 cited
  • 2023The concept of “interaction” in debates on human–machine interaction31 cited
  • 2007Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites21 cited
  • 2011"Interactivity" and advertising communication16 cited
  • 2007La publicidad televisiva ante el reto de la interactividad13 cited
  • 2013IPTV in Korea: The Effect of Perceived Interactivity on Trust, Emotion, and Continuous Use Intention*7 cited
  • 2006Effect of perceived interactivity of online stores on purchase intention6 cited
  • 2023Discovering the processes of undergraduate hospitality students’ acceptance of facebook teaching interventions5 cited