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The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

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1982

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

542 cited

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2017The role of consumers’ attitudes in estimating consumer response to assortment composition17 cited
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2016Trends in retail pricing: A consumer perspective8 cited
2021More than just the spice of life: Using variety as a signal for change and diversification7 cited
2011When More is Less and Less is More: The Psychology of Managing Product Assortments7 cited
2019Exploring the role of alignability effects in promoting uptake of energy-efficient technologies.6 cited
2018Less is more: How the number of insurance options influences customers’ default acceptance4 cited
2003Chapter 2. A Review of the Literature3 cited