Privacy, Trust, and Disclosure: Exploring Barriers to Electronic Commerce

Miriam J. Metzger

423 citations0/0 files storedJournal of Computer-Mediated Communication

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Privacy, Security, and Data Protection Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

This study proposes and tests a model of online information disclosure to commercial Web sites, which is an important component of e-commerce. Based on social exchange theory and research on self-disclosure in interpersonal contexts, the model emphasizes the role of trust and past online behavior in the disclosure of personal information to a commercial Web site created for this study. Data collected to test the model confirmed all predicted paths. A second aim of this exploratory research was to examine the nature and quality of online disclosure. Data show differences in online information disclosure depending on the characteristics of Internet users and the type of information requested from commercial Web sites.

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1994The Commitment-Trust Theory of Relationship Marketing 1995An Integrative Model Of Organizational Trust 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1998Initial Trust Formation in New Organizational Relationships

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