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Consumer Awareness, Understanding and Usage of Unit Pricing

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Cited by

2017Assessing information on food packages48 cited

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2016

Unit pricing matters more when consumers are under time pressure

42 cited

2015Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size41 cited

2020Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size38 cited

2016Sales, Quantity Surcharge, and Consumer Inattention34 cited

2017Does unit pricing influence store price image dimensions and shopping intentions for retail stores?26 cited

2019Same price, different perception: Measurement-unit effects on price-level perceptions and purchase intentions25 cited

2006Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value?20 cited

2018Unit pricing and its implications for B2B marketing research19 cited

2010Sales, Quantity Surcharge, and Consumer Inattention18 cited

2016Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage16 cited

2015Consumer Responses to Bonus Pack and Product Enlargement Claims13 cited

2009Empirical investigation of price setting and quantity surcharges in the German food sector10 cited

2022Same but different - The effect of the unit of measure on the valuation of a unit price9 cited

2019How unit price awareness and usage encourages grocery brand switching and expenditure8 cited

2006The Psychology of Two-Part Tariffs5 cited