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ArticleCan Consumers Calculate Best Buys?

Noël Capon1982

Article1982

Can Consumers Calculate Best Buys?

Noël Capon · Deanna Kuhn

57 citations·0/0 files stored·Journal of Consumer Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1958The growth of logical thinking: From childhood to adolescence.1973The Study of Behavioral Development 1977The Value of Unit Price Information 1975An Effective Display of Unit Price Information 2009Cognitive Functioning in Middle and Old Age Adults

Cited by

2003Consumer Behavior Applications to Real Estate Education 2007Bundles = discount? Revisiting complex theories of bundle effects 2003Consumer Awareness, Understanding and Usage of Unit Pricing 2011Consumer perceptions of third party product quality ratings 1998Consumer response to quantity surcharges: Implications for retail price setters 2012Sell by bundle or unit?: Pure bundling versus mixed bundling of information goods 2007The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods?2003Strategic implications of a multi‐dimensional pricing environment

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Year1982

Typearticle

Published1982-03-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations57

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1086/208885

openalex_workW2132000323

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