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The importance of understanding the symbolic world of customers in asymmetric business‐to‐business relationships
16 references·0 citing·39 second hop
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References

  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1998Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing2,718 cited
  • 1986The Anthropology of Performance2,586 cited
  • 1985THE SYMBOLIC CONSTRUCTION OF COMMUNITY2,432 cited

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1998
Relational Benefits in Services Industries: The Customer's Perspective
2,347 cited
  • 1987Cultural Models in Language and Thought2,249 cited
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