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I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA
16 references·0 citing·48 second hop
I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA (2013)I Saw it in the Movies, But Does That Mat…International Dimensions of Organizational Behavior (2007)International Dimensions of O…Entertainment-Education and Social Change: History, Research and Practice (2005)Entertainment-Education and S…Entertainment-Education and Social Change (2003)Entertainment-Education and S…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…The role of national culture in international marketing research (2001)The role of national culture …On the use of structural equation models for marketing modeling (2000)On the use of structural equa…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Consumer culture and modernity (1997)Consumer culture and modernityBeyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…The Confucius connection: From cultural roots to economic growth (1988)The Confucius connection: Fro…Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1988The Confucius connection: From cultural roots to economic growth4,383 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1997Consumer culture and modernity1,444 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
  • 2001The role of national culture in international marketing research810 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 2005Entertainment-Education and Social Change: History, Research and Practice597 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2003Entertainment-Education and Social Change493 cited
  • 2007International Dimensions of Organizational Behavior

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475 cited
  • 2000On the use of structural equation models for marketing modeling456 cited
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