Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?

Abstract

Firms in the electrical, machine tool builders, food processing equipment, and fluid power industries were surveyed concerning their export marketing policies. Except in promotion, most of these industrial firms follow a standardised marketing approach. Their export budgets are smaller than their domestic budgets. Also the firms indicated that they were only lukewarm about their overall export performance; those most satisfied with their export performance tend to be larger, more experienced in exporting, or spend equal or greater amounts on export promotion than on comparable domestic product line promotion.

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