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Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?
7 references·16 citing·42 second hop
Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies? (1989)Are Exporting Firms Modifying Their Produ…Standardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…Variables Associated with Export Profitability (1982)Variables Associated with Exp…Segmenting U.S. firms for export development (1981)Segmenting U.S. firms for exp…Internal Determinants of Export Marketing Behavior: An Empirical Investigation (1981)Internal Determinants of Expo…Developing International Advertising Strategy (1980)Developing International Adve…A Note on the Export Behavior of Firms: Exporter Profiles (1979)A Note on the Export Behavior…The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Export Behavior of Smalle…The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises (2012)The influence of distributor …The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures (2011)The Effect of Cultural Distan…Research on Export Pricing: Still Moving toward Maturity (2011)Research on Export Pricing: S…Price adaptation in export markets (2009)Price adaptation in export ma…Strategic Orientations in Export Pricing: A Clustering Approach to Create Firm Taxonomies (2003)Strategic Orientations in Exp…The Impact of Guanxi on Export Performance (2000)The Impact of Guanxi on Expor…Strategic pricing in export markets: empirical evidence from the UK (2000)Strategic pricing in export m…Industrial Export Pricing Practices in the United Kingdom (2000)Industrial Export Pricing Pra…An examination of the internationalisation process of the smaller craft firm in the United Kingdom and the Republic of Ireland (1999)An examination of the interna…Measuring export performance in service industries (1998)Measuring export performance …Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers (1998)Firm characteristics and expo…The Process of Exporting in OwNner-controlled Firms (1996)The Process of Exporting in O…Standardisation, centralisation and marketing in multinational companies (1996)Standardisation, centralisati…Product standardization or adaptation: the Japanese approach (1996)Product standardization or ad…Under what Conditions Can Exports Exert a Positive Influence on Profitability?1 (1992)Under what Conditions Can Exp…Standardization in International Marketing (1991)Standardization in Internatio…Comparative Marketing: The First Twenty five Years (1981)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)A Resource-Centred Interpretation of Export Performance (2005)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)An Attempted Integration of the Literature on the Export Behavior of Firms (1978)Export stimulation research: Review, evaluation and integration (1995)Revisiting Firm Characteristics, Strategy, and Export Performance Relationship: (2000)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Mail and Telephone Surveys: The Total Design Method. (1982)Issues faced by SMEs in the internationalization process: results from Fiji and Samoa (2010)Internationalisation of born global firms: Evidence from Malaysia (2013)Impact of intellectual capital on innovation capability and organizational performance: An empirical investigation (2018)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A review of the empirical research on export channel selection between 1979 and 2015 (2016)Export market re-entry: Time-out period and price/quality dynamisms (2019)Internationalization of emerging market multinational enterprises: A systematic literature review and future directions (2023)Pre-Export Activity: The First step in Internationalization (1978)Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)The Relationship Between Firm Size and Export Behavior Revisited (1994)The Internet and international marketing (1997)Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Issues and Advances in Segmentation Research (1978)International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)The Standardisation Debate in International Marketing (1997)The internet and international marketing: Is there a fit? (1998)Public sector promotion of exports: A needs-based approach (1993)An investigation into the targeting of UK export assistance (1995)Strategic challenges for the marketing of services internationally (2002)Examining determinants of export performance in small open economies (2000)The STEP Scale: A Measure of Short-Term Export Performance Improvement (2004)The relationship between export assistance and performance improvement in Portuguese export ventures (2005)On the Relationship Between Firm Size and Export Intensity (1992)Explaining the formation of international new ventures: The limits of theories from international business research (1994)Network relationships and the internationalisation process of small software firms (1997)
this work references cited by second hop

References

  • 1977The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms1,501 cited
  • 1981Internal Determinants of Export Marketing Behavior: An Empirical Investigation586 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 1982Variables Associated with Export Profitability205 cited
  • 1981Segmenting U.S. firms for export development156 cited
  • 1979A Note on the Export Behavior of Firms: Exporter Profiles145 cited
  • 1980Developing International Advertising Strategy54 cited

Cited by

  • 1998Measuring export performance in service industries71 cited
  • 2000Industrial Export Pricing Practices in the United Kingdom56 cited
  • 2011Research on Export Pricing: Still Moving toward Maturity55 cited
  • 2000Strategic pricing in export markets: empirical evidence from the UK48 cited
  • 2012The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises47 cited
  • 2003Strategic Orientations in Export Pricing: A Clustering Approach to Create Firm Taxonomies47 cited
  • 1996The Process of Exporting in OwNner-controlled Firms45 cited
  • 1996Standardisation, centralisation and marketing in multinational companies

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42 cited
  • 2000The Impact of Guanxi on Export Performance41 cited
  • 1996Product standardization or adaptation: the Japanese approach37 cited
  • 1991Standardization in International Marketing37 cited
  • 2009Price adaptation in export markets33 cited
  • 1999An examination of the internationalisation process of the smaller craft firm in the United Kingdom and the Republic of Ireland28 cited
  • 2011The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures27 cited
  • 1998Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers21 cited
  • 1992Under what Conditions Can Exports Exert a Positive Influence on Profitability?118 cited