References

• 1996Reputation: Realizing Value from the Corporate Image2,620 cited
• 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
• 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
• 1995Corporate Branding and Connoisseurship547 cited
• 1998Advertising's Internal Audience216 cited
• 1997Driving brand value : using integrated marketing to manage profitable stakeholder relationships204 cited
• 1997The Corporate Brand175 cited
• 1997Part VII: Managing Reputation: Pursuing Everyday Excellence: The image cascade and the formation of corporate reputations111 cited
• 1992Marketing corporate image: the company as your number one product73 cited
• 1998An integrated approach to corporate branding65 cited
• 1999Brand Reality Editorial56 cited
• 1998Competing on Value: Bridging the gap between brand and customer value36 cited
• 1998Brand based strategic management25 cited

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