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An investigation of the new generic consumer

5 references·2 citing·32 second hop

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References

1984Grocery Generics — An Extension of the Private Label Concept78 cited
1982Generic Brands versus National Brands and Store Brands71 cited
1997Generic products: who buys them and how do they perform relative to each other?61 cited
1985Marketing Strategies in the Age of Generics38 cited
1979Generic Supermarket Items: A Product and Consumer Analysis35 cited

Cited by

2010Private label branding in China: what do US and Chinese students think?21 cited
2011From commodity to brand: antecedents and outcomes of consumers' label perception20 cited

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