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Elección de canal de compra y estrategia multicanal: internet vs. tradicional. Aplicación a la compra en una cadena de supermercados
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Elección de canal de compra y estrategia multicanal: internet vs. tradicional. Aplicación a la compra en una cadena de supermercados (2013)Elección de canal de compra y estrategia …Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Competition Between Local and…Hedonic and utilitarian shopping goals: The online experience (2007)Hedonic and utilitarian shopp…Consumer demographics, store attributes, and retail format choice in the US grocery market (2006)Consumer demographics, store …Internet retailing: enablers, limiters and market consequences (2002)Internet retailing: enablers,…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…Consumer Decision‐making at an Internet Shopbot: Brand Still Matters (2001)Consumer Decision‐making at a…Consumer response to online grocery shopping (2000)Consumer response to online g…Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000)Consumer choice behavior in o…The Value of Internet Commerce to the Customer (1999)The Value of Internet Commerc…Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP (1998)Shopping Behavior and Consume…An empirical study on consumer acceptance of products in electronic markets: a transaction cost model (1998)An empirical study on consume…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Exploring the Implications of the Internet for Consumer Marketing (1997)Exploring the Implications of…The strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of p…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…A Theory of the Allocation of Time (1965)A Theory of the Allocation of…The Nature of the Firm (1937)Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1965A Theory of the Allocation of Time10,338 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
  • 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes968 cited
  • 1999The Value of Internet Commerce to the Customer810 cited
  • 1998An empirical study on consumer acceptance of products in electronic markets: a transaction cost model741 cited
  • 2007Hedonic and utilitarian shopping goals: The online experience644 cited
  • 2001Consumer Decision‐making at an Internet Shopbot: Brand Still Matters622 cited
  • 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP573 cited
  • 2008Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live560 cited
  • 2002Internet retailing: enablers, limiters and market consequences432 cited
  • 2000Consumer response to online grocery shopping

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400 cited
  • 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited
  • 2006Consumer demographics, store attributes, and retail format choice in the US grocery market348 cited
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