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Le script de service: fondements du concept et applications au marketing des services
16 references·2 citing·38 second hop
Le script de service: fondements du concept et applications au marketing des services (2006)Le script de service: fondements du conce…Advances in Consumer Research (2025)Advances in Consumer ResearchSchematic Bases of Social Information Processing (2022)Schematic Bases of Social Inf…The Motivation to Work (2017)The Motivation to WorkConsumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Consumer Switching Costs: A T…Experimental Tests of the Endowment Effect and the Coase Theorem (2000)Experimental Tests of the End…Experimental Tests of the Endowment Effect and the Coase Theorem (1990)Experimental Tests of the End…Status quo bias in decision making (1988)Status quo bias in decision m…SCRIPTS, PLANS, GOALS, AND UNDERSTANDING (1988)SCRIPTS, PLANS, GOALS, AND UN…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …Scripts in Organizational Behavior (1984)Scripts in Organizational Beh…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Advances in Consumer Research (1983)Advances in Consumer ResearchPsychological status of the script concept. (1981)Psychological status of the s…Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…On the psychology of prediction. (1973)On the psychology of predicti…Comment former le client à son rôle de coproducteur ? Etude de l’influence de la formation et de ses caractéristiques sur les bénéfices de la coproduction (2018)Comment former le client à so…Les rôles des clients dans la logistique de distribution des produits (2013)Les rôles des clients dans la…Belief in the law of small numbers. (1971)Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Telling more than we can know: Verbal reports on mental processes. (1977)The Structure of Scientific Revolutions (1963)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)A perspective on judgment and choice: Mapping bounded rationality. (2003)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Toward a positive theory of consumer choice (1980)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Does Market Experience Eliminate Market Anomalies? (2003)Toward a theory of customer engagement marketing (2016)Minds, brains, and programs (1980)The role of knowledge in discourse comprehension: A construction-integration model. (1988)A review and reformulation of social information-processing mechanisms in children's social adjustment. (1994)Workplace spirituality and employee work attitudes (2003)Positive Psychology in Clinical Practice (2004)Media, Tasks, and Communication Processes: A Theory of Media Synchronicity1 (2008)The Framing of Decisions and the Psychology of Choice (1981)Illusion and well-being: A social psychological perspective on mental health. (1988)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)A Review of WTA/WTP Studies (2002)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1973On the psychology of prediction.6,201 cited
  • 1988Status quo bias in decision making5,912 cited
  • 2017The Motivation to Work5,564 cited
  • 1988SCRIPTS, PLANS, GOALS, AND UNDERSTANDING4,535 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
  • 1990Experimental Tests of the Endowment Effect and the Coase Theorem3,192 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2000Experimental Tests of the Endowment Effect and the Coase Theorem2,873 cited
  • 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 2003Consumer Switching Costs: A Typology, Antecedents, and Consequences1,857 cited
  • 1981Psychological status of the script concept.1,743 cited
  • 2022Schematic Bases of Social Information Processing917 cited
  • 1984Scripts in Organizational Behavior

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  • 2013Les rôles des clients dans la logistique de distribution des produits16 cited
  • 2018Comment former le client à son rôle de coproducteur ? Etude de l’influence de la formation et de ses caractéristiques sur les bénéfices de la coproduction14 cited