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• 2009Co-creating value for luxury brands979 cited
• 2011Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior578 cited
• 2013Luxury and sustainable development: Is there a match?456 cited
• 2016Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol372 cited
• 2011The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being327 cited
• 2011Is luxury just a female thing? The role of gender in luxury brand consumption316 cited
• 2018Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence134 cited
• 2015How price display influences consumer luxury perceptions116 cited
• 2013Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World112 cited
• 2015Luxury branding: the industry, trends, and future conceptualisations112 cited
• 2014When luxury advertising adds the identitary values of luxury: A semiotic analysis112 cited
• 2011Trading-Up Mass-Market Goods to Luxury Products107 cited
• 2010The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands100 cited
• 2016