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- 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
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- 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
- 1992Alternative Ways of Assessing Model Fit27,192 cited
- 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
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- 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
- 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
- 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
- 1994Testing Structural Equation Models.14,120 cited
- 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
- 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
- 1995Understanding Information Technology Usage: A Test of Competing Models8,810 cited
- 1995Testing Structural Equation Models.8,211 cited
- 1984
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