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Modeling customer response in an industrial commodity market · Study

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ArticleModeling customer response in an industrial commodity market

Mark L. Bennion1994

Article1994

Modeling customer response in an industrial commodity market

Mark L. Bennion · William H. Redmond

11 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Innovation Diffusion and Forecasting

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 2004Models and Managers: The Concept of a Decision Calculus 1970Models and Managers: The Concept of a Decision Calculus 1988Predevelopment activities determine new product success 1985Is Market Share All That It's Cracked up to Be?1975A Market Share Theorem

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Year1994

Typearticle

Published1994-12-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations11

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0019-8501(94)90003-5

openalex_workW1996045868

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