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Modeling customer response in an industrial commodity market
16 references·0 citing·42 second hop
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References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1985Competitive advantage, creating and sustaining superior performance10,284 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1988Predevelopment activities determine new product success404 cited
  • 1985Is Market Share All That It's Cracked up to Be?306 cited
  • 1975A Market Share Theorem278 cited
  • 1985Market Segmentation and Positioning in Specialized Industrial Markets179 cited
  • 1981On the Prediction Power of Market Share Attraction Models126 cited
  • 1984A Comparison of Market Share Models and Estimation Procedures116 cited
  • 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising101 cited
  • 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation98 cited
  • 1984On the Predictive Power of Market Share Attraction Models75 cited
  • 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation

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  • 1976Determinants of Market Share47 cited
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