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Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
16 references·1 citing·37 second hop
Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea (2005)Advertising appeals and cultural values i…Measuring the Cultural Values Manifest in Advertising (2012)Measuring the Cultural Values…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Masculinity and Femininity: The Taboo Dimension of National Cultures (1998)Masculinity and Femininity: T…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Research Note: Hofstede's Consequences: A Study of Reviews, Citations and Replications (1994)Research Note: Hofstede's Con…Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Identifying Global and Cultur…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Universals in the Content and…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations (1983)National Cultures in Four Dim…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Current issues and research in advertising (1978)Current issues and research i…The nature of human values (1973)The nature of human valuesVariations in Value Orientations. (1961)Variations in Value Orientati…Outside the Head and Outside Individualism-Collectivism (2011)Outside the Head and Outside …Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Culture's Consequences: International Differences in Work-Related Values (1981)Are There Universal Aspects in the Structure and Contents of Human Values? (1994)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Construal-level theory of psychological distance. (2010)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Culture's Consequences: International Differences in Work-Related Values. (1983)Replication and Theory Development in Organizational Science: A Critical Realist Perspective (1999)Culture's Recent Consequences: Using Dimension Scores in Theory and Research (2001)Response Styles in Cross-national Survey Research (2006)The Handbook of Social Psychology (1969)Motivation and personality (1993)ROLE CONFLICT, AMBIGUITY, AND OVERLOAD: A 21-NATION STUDY. (1995)An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA (2009)A self-determination theory approach to predicting school achievement over time: the unique role of intrinsic motivation (2014)Convergence and divergence in consumer behavior: implications for international retailing (2002)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Framing Processes and Social Movements: An Overview and Assessment (2000)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)Culture in Action: Symbols and Strategies (1986)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)A Theory of Cultural Values and Some Implications for Work (1999)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The weirdest people in the world? (2010)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries14,463 cited
  • 1973The nature of human values10,141 cited
  • 1961Variations in Value Orientations.2,816 cited
  • 1983National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations1,675 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1978Current issues and research in advertising940 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1994Research Note: Hofstede's Consequences: A Study of Reviews, Citations and Replications787 cited
  • 1998Masculinity and Femininity: The Taboo Dimension of National Cultures700 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis350 cited
  • 1996

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Cultural Values Reflected in Chinese and U.S. Television Commercials
345 cited
  • 2012Measuring the Cultural Values Manifest in Advertising292 cited
  • Cited by

    • 2011Outside the Head and Outside Individualism-Collectivism69 cited