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A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector
16 references·1 citing·33 second hop
A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector (2011)A Proposed Model of Antecedents and Outco…The Impact of Nonprofit Brand Orientation on Organisational Performance (2006)The Impact of Nonprofit Brand…A brand orientation typology for SMEs: a case research approach (2005)A brand orientation typology …Merriam-Webster's collegiate dictionary (2004)Merriam-Webster's collegiate …Developing and validating a multidimensional nonprofit brand orientation scale (2004)Developing and validating a m…An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers (2004)An Empirical Investigation of…What Counts: Social Accounting for NonProfits and Cooperatives (2002)What Counts: Social Accountin…Strategic Orientation and Firm Performance in an Artistic Environment (2000)Strategic Orientation and Fir…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)Brand Orientation: A Mindset …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Market orientation in the top 200 British charity organizations and its impact on their performance (1997)Market orientation in the top…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Brand Orientation – A Strategy for Survival (1994)Brand Orientation – A Strateg…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Branding in the public sector: a systematic literature review and directions for future research (2018)Branding in the public sector…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Naturalistic inquiry (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The performance benefits of being brand‐orientated (2008)Marketing capabilities: Antecedents and implications for B2B SME performance (2010)The impact of brand authenticity on brand trust and SME growth: A CEO perspective (2012)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Theory of the Growth of the Firm (1995)Corporate brands: what are they? What of them? (2003)Destination branding and the role of the stakeholders: The case of New Zealand (2003)Corporate brands with a heritage (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)A Dynamic Theory of Organizational Knowledge Creation (1994)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)How strategic orientations influence the building of dynamic capability in emerging economies (2009)Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2010)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)The evolution of prestige: freely conferred deference as a mechanism for enhancing the benefits of cultural transmission (2001)The Development and Psychometric Evaluation of the Brief Resilient Coping Scale (2004)Optimizing assurance: The risk regulation system in relationships. (2006)Communication and Control Processes in the Delivery of Service Quality (1988)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2004Merriam-Webster's collegiate dictionary1,049 cited
  • 2000Strategic Orientation and Firm Performance in an Artistic Environment702 cited
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  • 1994Brand Orientation – A Strategy for Survival291 cited
  • 2004Developing and validating a multidimensional nonprofit brand orientation scale220 cited
  • 1997Market orientation in the top 200 British charity organizations and its impact on their performance191 cited
  • 2002What Counts: Social Accounting for NonProfits and Cooperatives136 cited
  • 2004An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers

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121 cited
  • 2006The Impact of Nonprofit Brand Orientation on Organisational Performance117 cited
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    • 2018Branding in the public sector: a systematic literature review and directions for future research50 cited