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Communication strategies for enhancing perceived fit in the CSR sponsorship context

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References

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2012

The Relationship Between Corporate Social Performance, and Organizational Size, Financial Performance, and Environmental Performance: An Empirical Examination

689 cited

2000Measuring Corporate Citizenship in Two Countries: The Case of the United States and France654 cited

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2017The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review55 cited
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