References

• 2025Advances in Consumer Research13,264 cited
• 1973On the psychology of prediction.6,201 cited
• 1983Architecture of Cognition5,041 cited
• 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
• 1904The Psychological Bulletin4,187 cited
• 1978Scripts, plans, goals, and understanding : an inquiry into human knowledge structures. By Roger C. Schank and Robert P. Abelson. Hillsdale, NJ: Lawrence Erlbaum Associates, 1977. Pp. 248.3,054 cited
• 1983Advances in Consumer Research2,879 cited
• 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
• 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1960On the Failure to Eliminate Hypotheses in a Conceptual Task2,104 cited
• 1974Linear models in decision making.1,878 cited
• 1983Affect, generalization, and the perception of risk.1,854 cited
• 1971Reversals of preference between bids and choices in gambling decisions.1,571 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?