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Linking global market segmentation decisions with strategic positioning options
16 references·14 citing·40 second hop
Linking global market segmentation decisions with strategic positioning options (2005)Linking global market segmentation decisi…Understanding the new bases for global market segmentation (2003)Understanding the new bases f…Global Marketing Management: A European Perspective (2000)Global Marketing Management: …Strategic Marketing Management (1996)Strategic Marketing ManagementGlobal marketing strategy (1994)Global marketing strategyAn Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990 (1993)An Assessment of Theoretical …A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns (1993)A New Approach to Country Seg…Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjo…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS (1987)BRIDGING NATIONAL AND GLOBAL …A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION (1987)A STRATEGIC APPROACH TO INTER…THE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONGLOBAL STANDARDIZATION—COURTING DANGER (1986)GLOBAL STANDARDIZATION—COURTI…Global marketing: an empirical investigation (1986)Global marketing: an empirica…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Values of meal kit delivery services: a segment-based approach (2023)Values of meal kit delivery s…The economic mechanism of marketing activity management of food enterprises (2023)The economic mechanism of mar…Segmenting Targeting and Positioning in Global Markets (2022)Segmenting Targeting and Posi…COVID-19 and strategic communication with parents and guardians of college students (2020)COVID-19 and strategic commun…Segmentation of financial clients by attitudes and behavior (2018)Segmentation of financial cli…Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions (2018)Influence of country and comp…Evolving segments of online clothing buyers: an emerging market study (2018)Evolving segments of online c…Why passengers’ geo-demographic characteristics matter to airport marketing (2016)Why passengers’ geo-demograph…Segmenting Targeting and Positioning in Global Markets (2016)Segmenting Targeting and Posi…Homogeneity, “glocalism” or somewhere in between? (2014)Homogeneity, “glocalism” or s…Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance (2013)Drivers of Export Segmentatio…Retailing in post‐apartheid South Africa: the strategic positioning of Boardmans (2011)Retailing in post‐apartheid S…Institutional Mechanisms Enabling SME’s Competitive Position (2011)Institutional Mechanisms Enab…Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Se…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Country-of-Origin Effects on Product Evaluations (1982)The Influence of Global Marketing Standardization on Performance (1992)Management International Review (2004)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Exporting challenges of SMEs: A review and future research agenda (2017)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach (2007)Automated Marketing Research Using Online Customer Reviews (2011)The Structure of Science (1961)Export Intermediary Firms: A Note on Export Development Research (1998)A Framework for Culture Assessment (1999)International market segmentation: issues and perspectives (2002)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)The diffusion of innovations (1983)A Bayesian Model to Forecast New Product Performance in Domestic and International Markets (1999)International Market Segmentation Based on Consumer–Product Relations (1999)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Barriers to export management (2000)Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking (2003)Effect of perceived environmental uncertainty on exporter–importer inter-organisational relationships and export performance improvement (2009)Advances in international marketing (1992)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Strategy fit and performance consequences of international marketing standardization (2006)The future is predictable for international marketers (2000)“Glocalization” of business activities: a “glocal strategy” approach (2001)Standardization/adaptation of international marketing strategy (2003)
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References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 1991Segmenting Markets with Conjoint Analysis481 cited
  • 1993A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns286 cited
  • 1994Global marketing strategy192 cited
  • 1986GLOBAL STANDARDIZATION—COURTING DANGER187 cited
  • 1993An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990172 cited
  • 1987A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION135 cited
  • 2000Global Marketing Management: A European Perspective97 cited
  • 2003Understanding the new bases for global market segmentation96 cited
  • 1996Strategic Marketing Management90 cited
  • 1987BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS84 cited
  • 1986Global marketing: an empirical investigation

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82 cited

Cited by

  • 2018Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions40 cited
  • 2013Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance35 cited
  • 2018Segmentation of financial clients by attitudes and behavior25 cited
  • 2014Homogeneity, “glocalism” or somewhere in between?21 cited
  • 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited
  • 2016Why passengers’ geo-demographic characteristics matter to airport marketing19 cited
  • 2022Segmenting Targeting and Positioning in Global Markets18 cited
  • 2011Retailing in post‐apartheid South Africa: the strategic positioning of Boardmans14 cited
  • 2016Segmenting Targeting and Positioning in Global Markets14 cited
  • 2023The economic mechanism of marketing activity management of food enterprises14 cited
  • 2020COVID-19 and strategic communication with parents and guardians of college students12 cited
  • 2018Evolving segments of online clothing buyers: an emerging market study10 cited
  • 2023Values of meal kit delivery services: a segment-based approach8 cited
  • 2011Institutional Mechanisms Enabling SME’s Competitive Position1 cited