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Developing strategic marketing through the use of marketing networks
16 references·6 citing·38 second hop
Developing strategic marketing through the use of marketing networks (2005)Developing strategic marketing through th…SME marketing in practice (2001)SME marketing in practiceQualitative Marketing Research (2001)Qualitative Marketing ResearchTowards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…A Network Model of Organization Formation (1993)A Network Model of Organizati…Qualitative methods in management research (1992)Qualitative methods in manage…Personal and extended networks are central to the entrepreneurial process (1991)Personal and extended network…Entrepreneurship Theory and Practice (1991)Entrepreneurship Theory and P…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures (1990)Resource Cooptation Via Socia…Interorganizational Relations in Industrial Systems: A Network Approach Compared with the Transaction-Cost Approach (1987)Interorganizational Relations…The role of networks in the entrepreneurial process (1985)The role of networks in the e…MEN'S AND WOMEN'S NETWORKS: A STUDY OF INTERACTION PATTERNS AND INFLUENCE IN AN ORGANIZATION. (1985)MEN'S AND WOMEN'S NETWORKS: A…Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Organizations and Environments (1980)Organizations and EnvironmentsBusiness research methods (1976)Business research methodsDo Internet Marketing Factors with Islamic Values Improve SME Performance? (2019)Do Internet Marketing Factors…SME international innovation and strategic adaptiveness (2018)SME international innovation …Collaborative entrepreneurship and the fostering of entrepreneurialism in developing countries (2014)Collaborative entrepreneurshi…Marketing intelligence in SMEs: implications for the industry and policy makers (2013)Marketing intelligence in SME…Networks and Customer Relationships in a Small Software Technology Firm: A Case Study (2011)Networks and Customer Relatio…A SURVEY ON BUSINESS SUCCESS FACTORS INFLUENCING BUDGET HOTELS IN KLANG VALLEY (2011)A SURVEY ON BUSINESS SUCCESS …Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economics of Organization: The Transaction Cost Approach (1981)International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)On strategic networks (1988)Developing relationships in business networks (1995)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Exchange and Power in Social Life. (1965)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK. (2000)INSTITUTIONAL ENTREPRENEURSHIP IN EMERGING FIELDS: HIV/AIDS TREATMENT ADVOCACY IN CANADA. (2004)Defining International Entrepreneurship and Modeling the Speed of Internationalization (2005)Encyclopedia of entrepreneurship (1982)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)The Network Structure Of Social Capital (2000)The role of social and human capital among nascent entrepreneurs (2003)Experimental and Quasi-Experimental Designs for Research (1963)The Interpretation of Cultures (1974)Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1 (1996)Focus Groups as Qualitative Research (1997)Theorising from case studies: Towards a pluralist future for international business research (2010)The Interpretation of Cultures (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Central Problems in the Management of Innovation (1986)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)City branding and the Olympic effect: A case study of Beijing (2009)Introducing Dyadic Interviews as a Method for Collecting Qualitative Data (2013)Brand communication through digital influencers: Leveraging blogger engagement (2014)Management Research Methods (2007)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)Research Methods in Business Studies (2020)An Overview of the Field of Family Business Studies: Current Status and Directions for the Future (2004)Inside the Hybrid Organization: Selective Coupling as a Response to Competing Institutional Logics (2012)Socioemotional Wealth in Family Firms (2012)
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  • 1997

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Towards a paradigm shift in marketing? An examination of current marketing practices
348 cited

Cited by

  • 2013Marketing intelligence in SMEs: implications for the industry and policy makers57 cited
  • 2018SME international innovation and strategic adaptiveness50 cited
  • 2019Do Internet Marketing Factors with Islamic Values Improve SME Performance?23 cited
  • 2011Networks and Customer Relationships in a Small Software Technology Firm: A Case Study11 cited
  • 2014Collaborative entrepreneurship and the fostering of entrepreneurialism in developing countries11 cited
  • 2011A SURVEY ON BUSINESS SUCCESS FACTORS INFLUENCING BUDGET HOTELS IN KLANG VALLEY9 cited