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Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

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References

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2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement423 cited
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2000The Millennial Consumer in the Texts of Our Times: Experience and Entertainment402 cited
2006It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion397 cited
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