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Marketing strategy based on customer behaviour for the LCD-TV
10 references·16 citing·47 second hop
Marketing strategy based on customer behaviour for the LCD-TV (2006)Marketing strategy based on customer beha…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Does Customer Interaction Enhance New Product Success? (2000)Does Customer Interaction Enh…Manufacturing technology and strategy formulation: keys to enhancing competitiveness and improving performance (1999)Manufacturing technology and …Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Return on Quality (ROQ): Maki…Vendor selection criteria and methods (1991)Vendor selection criteria and…Partnering as a Focused Market Strategy (1991)Partnering as a Focused Marke…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…DEMATEL Technique: A Systematic Review of the State‐of‐the‐Art Literature on Methodologies and Applications (2018)DEMATEL Technique: A Systemat…The Combination of Expert Judgment and GIS-MAIRCA Analysis for the Selection of Sites for Ammunition Depots (2016)The Combination of Expert Jud…Integration of fuzzy AHP and interval type-2 fuzzy DEMATEL: An application to human resource management (2015)Integration of fuzzy AHP and …Revised DEMATEL: Resolving the Infeasibility of DEMATEL (2013)Revised DEMATEL: Resolving th…The best vendor selection for conducting the recycled material based on a hybrid MCDM model combining DANP with VIKOR (2012)The best vendor selection for…Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Brand marketing for creating …Application of the Analytic Hierarchy Process and the Analytic Network Process for the assessment of different wastewater treatment systems (2011)Application of the Analytic H…Identifying critical success factors in emergency management using a fuzzy DEMATEL method (2010)Identifying critical success …An integrated MCDM technique combined with DEMATEL for a novel cluster-weighted with ANP method (2010)An integrated MCDM technique …Identification of a threshold value for the DEMATEL method using the maximum mean de-entropy algorithm to find critical services provided by a semiconductor intellectual property mall (2009)Identification of a threshold…The sustainability balanced scorecard as a framework for selecting socially responsible investment: an effective MCDM model (2008)The sustainability balanced s…Application of ANP and DEMATEL to evaluate the decision-making of municipal solid waste management in Metro Manila (2008)Application of ANP and DEMATE…A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications (2008)A Novel Hybrid MCDM Model Com…Selecting management systems for sustainable development in SMEs: A novel hybrid model based on DEMATEL, ANP, and ZOGP (2007)Selecting management systems …Reconfiguring the innovation policy portfolios for Taiwan's SIP Mall industry (2007)Reconfiguring the innovation …Airline safety measurement using a hybrid model (2007)Airline safety measurement us…An Analysis Of Vendor Selection Systems And Decisions (1966)A Model of Industrial Buyer Behavior (1973)A JOINT ECONOMIC‐LOT‐SIZE MODEL FOR PURCHASER AND VENDOR (1986)A review of methods supporting supplier selection (2001)A fuzzy approach for supplier evaluation and selection in supply chain management (2005)Multi-criteria decision making approaches for supplier evaluation and selection: A literature review (2009)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)From Marketing Mix to Relationship Marketing (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (2010)Inbound Open Innovation Activities in High-Tech SMEs: The Impact on Innovation Performance (2012)Coefficient Alpha and the Internal Structure of Tests (1951)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Organizational culture and organizational effectiveness: A meta-analytic investigation of the competing values framework's theoretical suppositions. (2011)Big data analytics capability in supply chain agility (2018)Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)The Analytic Hierarchy Process (1985)Decision making with dependence and feedback : the analytic network process (1996)A strategic decision framework for green supply chain management (2003)An analysis of DEMATEL approaches for criteria interaction handling within ANP (2015)Application of the GIS-DANP-MABAC multi-criteria model for selecting the location of wind farms: A case study of Vojvodina, Serbia (2016)A comprehensive MCDM-based approach using TOPSIS, COPRAS and DEA as an auxiliary tool for material selection problems (2017)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Going to Extremes: Managing Service Encounters and Assessing Provider Performance (1995)Perceived e‐service quality (PeSQ) (2007)Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The value concept and relationship marketing (1996)Electronic word-of-mouth in hospitality and tourism management (2007)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)
this work references cited by second hop

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1991Vendor selection criteria and methods2,084 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
  • 2000Does Customer Interaction Enhance New Product Success?726 cited
  • 1999Manufacturing technology and strategy formulation: keys to enhancing competitiveness and improving performance462 cited
  • 1991Partnering as a Focused Market Strategy436 cited

Cited by

  • 2008A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications462 cited
  • 2010Identifying critical success factors in emergency management using a fuzzy DEMATEL method433 cited
  • 2007Selecting management systems for sustainable development in SMEs: A novel hybrid model based on DEMATEL, ANP, and ZOGP433 cited
  • 2007Airline safety measurement using a hybrid model406 cited

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2010
An integrated MCDM technique combined with DEMATEL for a novel cluster-weighted with ANP method
330 cited
  • 2009Identification of a threshold value for the DEMATEL method using the maximum mean de-entropy algorithm to find critical services provided by a semiconductor intellectual property mall316 cited
  • 2007Reconfiguring the innovation policy portfolios for Taiwan's SIP Mall industry299 cited
  • 2013Revised DEMATEL: Resolving the Infeasibility of DEMATEL279 cited
  • 2018DEMATEL Technique: A Systematic Review of the State‐of‐the‐Art Literature on Methodologies and Applications259 cited
  • 2016The Combination of Expert Judgment and GIS-MAIRCA Analysis for the Selection of Sites for Ammunition Depots257 cited
  • 2011Application of the Analytic Hierarchy Process and the Analytic Network Process for the assessment of different wastewater treatment systems227 cited
  • 2015Integration of fuzzy AHP and interval type-2 fuzzy DEMATEL: An application to human resource management220 cited
  • 2012The best vendor selection for conducting the recycled material based on a hybrid MCDM model combining DANP with VIKOR208 cited
  • 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
  • 2008Application of ANP and DEMATEL to evaluate the decision-making of municipal solid waste management in Metro Manila182 cited
  • 2008The sustainability balanced scorecard as a framework for selecting socially responsible investment: an effective MCDM model175 cited