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The cross-effects of sponsorship in non-professional sports communities
16 references·1 citing·40 second hop
The cross-effects of sponsorship in non-professional sports communities (2014)The cross-effects of sponsorship in non-p…Multichannel customer management: Understanding the research-shopper phenomenon (2007)Multichannel customer managem…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Understanding online purchase intentions: contributions from technology and trust perspectives (2003)Understanding online purchase…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Intentional social action in virtual communities (2002)Intentional social action in …Understanding sponsorship effects (2001)Understanding sponsorship eff…Brand Community (2001)Brand CommunityDeterminants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Service Quality in Spectator Sports: A Review and Research Agenda (2024)Service Quality in Spectator …Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Judgment under Uncertainty: Heuristics and Biases (1974)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)The Impact of New Media on Customer Relationships (2010)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)A Theory of Cognitive Dissonance (1957)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Communication and Control Processes in the Delivery of Service Quality (1988)The Structure of Commitment in Exchange (1995)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)lavaan : An R Package for Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
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  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited

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  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 2001Understanding sponsorship effects561 cited
  • Cited by

    • 2024Service Quality in Spectator Sports: A Review and Research Agenda17 cited