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Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects
16 references·3 citing·33 second hop
Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects (2008)Openness in Metaphorical and Straightforw…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings (2004)Weapons of Mass Distraction: …Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Beyond Visual Metaphor: A New…On Our MindSalience, Context, and Figurative Language (2003)On Our MindSalience, Context,…The Power of Affect: Predicting Intention (2002)The Power of Affect: Predicti…The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 (2002)The Development, Change, and …The Impact of Verbal Anchoring on Consumer Response to Image Ads (2000)The Impact of Verbal Anchorin…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…Relevance: Communication and Cognition (1986)Relevance: Communication and …Generating Applause: A Study of Rhetoric and Response at Party Political Conferences (1986)Generating Applause: A Study …The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…A Theory of Semiotics (1976)A Theory of SemioticsMore innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention (2021)More innovative but less soci…The impact of construal level on brand preferences: Ad metaphors and brand biography as moderators (2017)The impact of construal level…Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties (2016)Communicating a Key Benefit C…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)Fundamentals of Language (1980)Studies in the Way of Words (1989)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Personification in Advertising (2011)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Prolegomena to a Theory of Language (1962)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Linguistics and Poetics (1981)Handbook of qualitative research methods in marketing (2007)Structuralist Poetics: Structuralism, Linguistics, and the Study of Literature (1977)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)Beyond modularity: a developmental perspective on cognitive science (1993)Understanding and sharing intentions: The origins of cultural cognition (2005)Misinformation and Its Correction (2012)How to make a decision: The analytic hierarchy process (1990)Talking science: language, learning, and values (1991)Methodology of the Oppressed (2010)The Elaboration Likelihood Model of Persuasion (1986)Development and validation of the penn state worry questionnaire (1990)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)The psycholinguistics of metaphor (2003)The Paradox of Metaphor: Why We Need a Three-Dimensional Model of Metaphor (2008)The contemporary theory of metaphor — now new and improved! (2011)
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References

  • 1986Relevance: Communication and Cognition6,707 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1976A Theory of Semiotics2,906 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2003On Our MindSalience, Context, and Figurative Language1,337 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses656 cited
  • 2004Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising474 cited
  • 2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words423 cited
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  • 1986Generating Applause: A Study of Rhetoric and Response at Party Political Conferences365 cited
  • 2002The Power of Affect: Predicting Intention344 cited
  • 2004Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings248 cited
  • 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads

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229 cited
  • 2002The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999204 cited
  • Cited by

    • 2021More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention15 cited
    • 2017The impact of construal level on brand preferences: Ad metaphors and brand biography as moderators13 cited
    • 2016Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties11 cited