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The effect of the brand on perceived quality of food products
11 references·16 citing·42 second hop
The effect of the brand on perceived quality of food products (2003)The effect of the brand on perceived qual…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Understanding brand equity for successful brand extension (1995)Understanding brand equity fo…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands (1995)An Empirical Investigation of…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Brand Orientation – A Strategy for Survival (1994)Brand Orientation – A Strateg…Managing Brand Equity (1991)Managing Brand EquityBrand franchise extension: New product benefits from existing Brand Names (1981)Brand franchise extension: Ne…Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity (2021)Understanding the effect of o…Antecedents and consequences of fast-food restaurant customers' perception of price fairness (2021)Antecedents and consequences …How does the type of product moderate consumers’ buying intentions towards traditional foods? (Study of consumer behavior in Indonesia) (2019)How does the type of product …Factors influencing consumers’ to Take Ready-made Frozen Food (2019)Factors influencing consumers…Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018)Antecedents of consumers’ Hal…The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image (2017)The Influence of Excessive Pr…Influence of price and brand image on restaurant customers’ restaurant selection attribute (2017)Influence of price and brand …IMC antecedents and the consequences of planned brand identity in higher education (2017)IMC antecedents and the conse…Perceived brand quality as a way to superior customer perceived value crossing by moderating effects (2015)Perceived brand quality as a …The Influences of Corporate Social Responsibility to Customer Repurchases Intentions, Customer Word-of-Mouth Intentions and Customer Perceived Food Quality of Fast-Food Restaurants in Hong Kong and the Mediating Effects of Corporate Reputation (2014)The Influences of Corporate S…Purchase of branded commodity food products: empirical evidence from India (2013)Purchase of branded commodity…Understanding ethical grocery shoppers (2011)Understanding ethical grocery…Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts (2011)Understanding consumers' bran…The Relationship of Brand Equity to Purchase Intention (2011)The Relationship of Brand Equ…Influences on ethical and socially responsible shopping: evidence from the UK grocery sector (2008)Influences on ethical and soc…High‐involvement and low‐involvement products (2008)High‐involvement and low‐invo…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)The Framing of Decisions and the Psychology of Choice (1981)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Motivation and Personality (1997)Co‐branding: brand equity and trial effects (2000)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)The influence of brand equity on consumer responses (2013)Strategic Brand Concept-Image Management (1986)To revitalize corporate performance, we need a whole new model of strategy. Strategic intent. (1989)New Zealand, 100% Pure. The creation of a powerful niche destination brand (2002)Core value‐based corporate brand building (2003)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Brand Leverage: Strategy for Growth in a Cost-Control World (1988)To Extend or Not to Extend: Success Determinants of Line Extensions (1994)Foundations of Corporate Success (1995)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1999Whence Consumer Loyalty?7,319 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1995Understanding brand equity for successful brand extension408 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited
  • 1994Brand Orientation – A Strategy for Survival291 cited
  • 1995An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands165 cited

Cited by

  • 2018Antecedents of consumers’ Halal brand purchase intention: an integrated approach186 cited
  • 2017The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image133 cited
  • 2017IMC antecedents and the consequences of planned brand identity in higher education

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127 cited
  • 2008High‐involvement and low‐involvement products122 cited
  • 2017Influence of price and brand image on restaurant customers’ restaurant selection attribute87 cited
  • 2011Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts85 cited
  • 2008Influences on ethical and socially responsible shopping: evidence from the UK grocery sector83 cited
  • 2021Antecedents and consequences of fast-food restaurant customers' perception of price fairness59 cited
  • 2015Perceived brand quality as a way to superior customer perceived value crossing by moderating effects58 cited
  • 2019Factors influencing consumers’ to Take Ready-made Frozen Food58 cited
  • 2011Understanding ethical grocery shoppers39 cited
  • 2013Purchase of branded commodity food products: empirical evidence from India38 cited
  • 2019How does the type of product moderate consumers’ buying intentions towards traditional foods? (Study of consumer behavior in Indonesia)37 cited
  • 2011The Relationship of Brand Equity to Purchase Intention35 cited
  • 2014The Influences of Corporate Social Responsibility to Customer Repurchases Intentions, Customer Word-of-Mouth Intentions and Customer Perceived Food Quality of Fast-Food Restaurants in Hong Kong and the Mediating Effects of Corporate Reputation35 cited
  • 2021Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity32 cited